Pride
Pride is one of CITY’s biggest community campaigns. It's an opportunity to connect with the public while also being a leader in promoting inclusivity toward LGBTQIA+ associates.
I wanted to express the idea that everyone belongs here at CITY, regardless of sexual orientation, while playing off the welcoming feeling of a home. “Home Is for Everyone” does just that and also represents CITY as a place of allyship and inclusivity.
Enjoy a variety of materials written by me, including a OLV spot.
Art direction and materials: Mario Chaula