Pink Pumpkins

Pink Pumpkins is CITY Furniture’s flagship outreach campaign, which happens every October. It’s the company’s big fight to put an end to breast cancer. In 2024, I was tasked with coming up with new messaging to inspire our community to donate.

“Be Someone’s Hero” is highlighted by how someone’s donation can make a difference through tangible ways, such as providing patients with rides to treatment, cancer screenings, and lodging. Its goal was to empower those who came across this campaign, which ended up raising $250,000. Watch below.